This is the fourth (and final) post in a short series of posts on how to be a better copywriter from my good friend and colleague Clive Cable. This time, Clive focuses on creating a convincing offer. How To Create A Convincing Offer. Creating a convincing offer takes time, effort, and often sacrifice. But most […]
Why Your Product Name and Slogan Matters – Copywriting Tips
In this, the third of a short series of posts on how to be a better copywriter from my good friend and colleague Clive Cable focuses on product naming and product slogans. Or as Clive likes to put it… The Name Game. Why Your Product Name and Slogan Matters Years ago, I remember an advert […]
How To Create Product Personality – Copywriter Tips
This is the second in a short series of posts on how to be a better copywriter from my good friend and colleague Clive Cable. In this 2nd post, Clive focuses on Product Personality. What it means and how to make it work for you. The Copywriter and Product Personality By Clive Cable Not many […]
How To Be A Better Copywriter – The Carrot and Stick
I’m pleased to introduce a short series of posts on how to be a better copywriter from my good friend and colleague Clive Cable. In this first post, Clive focuses on the Carrot and The Stick. What does it mean and does it work? How To Be A Better Copywriter You’ve heard of the carrot […]
Monday Morning Motivation, A Positive Start To Monday Mornings
It has been said that a better life starts with better Monday mornings. Or something to that effect. Monday Morning Motivation, A Positive Start To Monday Mornings It’s a New Monday, New Week, New Goals, New Attitude. You Can Do it! Monday morning reminds us how important it is to choose a job you love. […]
Avoid These 15 SEO Mistakes If You Want To Be Successful Online
Are these common SEO Mistakes holding you back? Are you using Search Engine Optimization aka SEO to increase your website traffic – but minimal success? You’re not alone. Whether you have an eCommerce site, personal blog, or even an SaaS product, you’ve undoubtedly seen the following terms: SEO Marketing Search Ranking SEO Optimization And the […]
5 Non Copywriting Books Every Copywriter Should Own – Best Copywriting Books
In this post, copywriting partner Clive Cable and I make some surprising book recommendations – for would be copywriters. Most copywriting coaches will tell you invest in the best copywriting books. That you should read the classics on copywriting… Books like “How to write a good advertisement” by Victor Schwab. Or “Breakthrough Advertising” by Eugene […]
11 Reasons Your Telephone Sales Calls Suck And How To Fix It
I have written extensively about closing sales on the telephone in the past. Today, with the help of my good friend David Aston, we focus on what is preventing you from succeeding at telephone sales! David is an accomplished salesperson (real estate) writer and blogger who has previously written at IncomeDiary. If you suck at […]
Being A Mompreneur – Combining Entrepreneurship With Being A Mom
I have written extensively about Being an Entrepreneur in the past. Today, I want to do something different. With the help of my online friend Gwen Payne, I want to focus on the entrepreneurial opportunities available to Mothers who combine bringing up a family with being an entrepreneur. These special people are often referred to […]
The Ultimate Get-Started Copywriting Course
My good friend Clive Cable and I have released something special at IncomeDiary.com The Ultimate Get-Started Copywriting Course Copywriting – or “salesmanship in print” has always fascinated me. It takes a finely tuned sales brain to write great sales copy. Without that sales edge – the odds are stacked against you. Frankly, you could lose […]