In this post, copywriting partner Clive Cable and I make some surprising book recommendations – for would be copywriters. Most copywriting coaches will tell you invest in the best copywriting books. That you should read the classics on copywriting… Books like “How to write a good advertisement” by Victor Schwab. Or “Breakthrough Advertising” by Eugene […]
My good friend Clive Cable and I have released something special at IncomeDiary.com The Ultimate Get-Started Copywriting Course Copywriting – or “salesmanship in print” has always fascinated me. It takes a finely tuned sales brain to write great sales copy. Without that sales edge – the odds are stacked against you. Frankly, you could lose […]
The Authority Website Launch Process, What You Need To Know My first Authority Website launched in March 2000. I did not know it was an authority website. We called them Portals. The term “authority website” was not widely used yet. That first authority site was in the home improvements niche. Recently, with a bit more […]
So you want to become a sales success? You have read sales books, set goals and attended the best training courses. But your performance is average at best. What could you be doing wrong? How come a colleague succeeds while you struggle? Sales Success is EASY, when you know HOW The best salespeople make what […]
The Essential Tools Of Sales Management Given the choice I would always back a sales team led by a exceptional sales manager and average sales people over a sales team led by a mediocre sales manager and good sales people. People are shocked when I say that but that is my experience. After all a […]
How to close sales over the phone My sales career started with face to face selling… I was good at it! Face to face selling was REAL selling, or so I thought. I met someone working for a recruitment agency. He earned several multiplies of what I was earning. Selling over the phone! I had […]
I clearly remember the first time someone shared a Positive Quotation with me. I was in the Polygon Hotel, Southampton, England and it was January 1982. It was a quote attributed to Henry Ford: Whether you think you can, or you think you can’t, you‘re right. I will be forever grateful to Mike Roberts, the […]
What would you share with the world if you had 6 months to live? This is an thought provoking article… Top five regrets of the dying It is the story of a nurse who recorded the most common regrets of the dying. They are: 1. I wish I’d had the courage to live a life […]
What are the best strategies for increasing website traffic and sales? How do you get out of the Traffic Doldrums and make more Sales without breaking the bank? Above all what can you do to improve on your website conversion rate? Some of the following strategies you may have heard of before – but several […]
The Successful Entrepreneur observes their thoughts and inner dialogue… Thoughts can be positive and encouraging or negative and debilitating. That little voice in your head that comments on your life. What is going on in your life and what you are thinking consciously or sub-consciously. These thoughts and inner dialogue determine your identity and who […]