This is the fourth (and final) post in a short series of posts on how to be a better copywriter from my good friend and colleague Clive Cable. This time, Clive focuses on creating a convincing offer. How To Create A Convincing Offer. Creating a convincing offer takes time, effort, and often sacrifice. But most […]
Author: Editorial Team
Why Your Product Name and Slogan Matters – Copywriting Tips
In this, the third of a short series of posts on how to be a better copywriter from my good friend and colleague Clive Cable focuses on product naming and product slogans. Or as Clive likes to put it… The Name Game. Why Your Product Name and Slogan Matters Years ago, I remember an advert […]
How To Create Product Personality – Copywriter Tips
This is the second in a short series of posts on how to be a better copywriter from my good friend and colleague Clive Cable. In this 2nd post, Clive focuses on Product Personality. What it means and how to make it work for you. The Copywriter and Product Personality By Clive Cable Not many […]
How To Be A Better Copywriter – The Carrot and Stick
I’m pleased to introduce a short series of posts on how to be a better copywriter from my good friend and colleague Clive Cable. In this first post, Clive focuses on the Carrot and The Stick. What does it mean and does it work? How To Be A Better Copywriter You’ve heard of the carrot […]
11 Reasons Your Telephone Sales Calls Suck And How To Fix It
I have written extensively about closing sales on the telephone in the past. Today, with the help of my good friend David Aston, we focus on what is preventing you from succeeding at telephone sales! David is an accomplished salesperson (real estate) writer and blogger who has previously written at IncomeDiary. If you suck at […]
Being A Mompreneur – Combining Entrepreneurship With Being A Mom
I have written extensively about Being an Entrepreneur in the past. Today, I want to do something different. With the help of my online friend Gwen Payne, I want to focus on the entrepreneurial opportunities available to Mothers who combine bringing up a family with being an entrepreneur. These special people are often referred to […]
Telemarketing Techniques That Get The Attention Of The Decision Maker
Top 3 Telemarketing Techniques For Telesales Success Speak To The Decision Maker – Make Friends With The Gatekeeper For B2B telemarketing techniques to be successful, it is important to reach the decision-maker of the company you are calling. It’s the decision-makers who have the power to move a sales process along in the company. However, […]
How To Change Your Life For The Better – 33 Things You Can Do
How to change your life. You can live the life of your dreams! It’s easier than you think. Stuck people think they can’t change. Smart people know they can. You can reboot your life anytime you like! To create a legacy – start right NOW How To Change Your Life For The better – 33 […]
7 Must-Have Content Analytics Tools for Marketers
In a world driven by search engines, having Content Analytics Tools that measure how you perform is essential. Publishing quality content is not just about answering search engine users’ questions. It is the most powerful tool a blogger/entrepreneur can use to increase both traffic and sales for their business. The challenge is that only 27% […]