5 Non Copywriting Books Every Copywriter Should Own – Best Copywriting Books

copywriting books

In this post, copywriting partner Clive Cable and I make some surprising book recommendations – for would be copywriters. Most copywriting coaches will tell you invest in the best copywriting books. That you should read the classics on copywriting… Books like “How to write a good advertisement” by Victor Schwab. Or “Breakthrough Advertising” by Eugene […]


Being A Mompreneur – Combining Entrepreneurship With Being A Mom

starting a mompreneur aka mumpreneur business

I have written extensively about Being an Entrepreneur in the past. Today, I want to do something different. With the help of my online friend Gwen Payne, I want to focus on the entrepreneurial opportunities available to Mothers who combine bringing up a family with being an entrepreneur. These special people are often referred to […]


Telemarketing Techniques That Get The Attention Of The Decision Maker

Telemarketing Techniques

Top 3 Telemarketing Techniques For Telesales Success Speak To The Decision Maker – Make Friends With The Gatekeeper For B2B telemarketing techniques to be successful, it is important to reach the decision-maker of the company you are calling. It’s the decision-makers who have the power to move a sales process along in the company. However, […]