It surprises people when I say… Many small business owners and founders like to keep a low profile. That is counterintuitive, but it does explain why About Pages are often overlooked or neglected. I mean, most entrepreneurs and business people like to show off and that is usually the case. But a lot like to […]
Category: copywriting
Emotional Words That Will Hook Your Readers and Make You Sales
Use the right emotional words and your chances of making a sale multiply. Emotional Words That Will Hook Your Readers and Make You Sales I still remember the doctor walking into the room and giving me the alarming news “It doesn’t look good I’m afraid. I think you’d better come over here and see this […]
A Convincing Offer – How a spelling mistake increased response by 300%
This is the fourth (and final) post in a short series of posts on how to be a better copywriter from my good friend and colleague Clive Cable. This time, Clive focuses on creating a convincing offer. How To Create A Convincing Offer. Creating a convincing offer takes time, effort, and often sacrifice. But most […]
Why Your Product Name and Slogan Matters – Copywriting Tips
In this, the third of a short series of posts on how to be a better copywriter from my good friend and colleague Clive Cable focuses on product naming and product slogans. Or as Clive likes to put it… The Name Game. Why Your Product Name and Slogan Matters Years ago, I remember an advert […]
How To Create Product Personality – Copywriter Tips
This is the second in a short series of posts on how to be a better copywriter from my good friend and colleague Clive Cable. In this 2nd post, Clive focuses on Product Personality. What it means and how to make it work for you. The Copywriter and Product Personality By Clive Cable Not many […]
How To Be A Better Copywriter – The Carrot and Stick
I’m pleased to introduce a short series of posts on how to be a better copywriter from my good friend and colleague Clive Cable. In this first post, Clive focuses on the Carrot and The Stick. What does it mean and does it work? How To Be A Better Copywriter You’ve heard of the carrot […]
5 Non Copywriting Books Every Copywriter Should Own – Best Copywriting Books
In this post, copywriting partner Clive Cable and I make some surprising book recommendations – for would be copywriters. Most copywriting coaches will tell you invest in the best copywriting books. That you should read the classics on copywriting… Books like “How to write a good advertisement” by Victor Schwab. Or “Breakthrough Advertising” by Eugene […]