Use the right emotional words and your chances of making a sale multiply.
Emotional Words That Will Hook Your Readers and Make You Sales
I still remember the doctor walking into the room and giving me the alarming news
“It doesn’t look good I’m afraid.
I think you’d better come over here and see this for yourself.”
This got you hooked, didn’t it?
Of course, it’s all made up.
I mean, you knew that, right?
Okay, it was meant to grab your “curiosity eyes” and drag them into this page.
But before I go into emotional words there’s one thing you should know.
The first sentence you write is the most important.
It’s that simple.
The ONLY purpose of the first sentence is to get the reader to read the second sentence.
And the ONLY purpose of the second sentence is to get the reader to read the third sentence.
The ONLY purpose of the third sentence is to …
You get the idea.
The more time you take to craft your first sentence, the better the chances of your reader reading your whole article or whatever.
Here’s something I want you to etch into your mind, remember forever, and keep this top of mind when you write.
You’re not in the business you think you’re in.
You’re in the “emotional delivery” business.
AKA – The Emotional Words Business!
The stronger the emotions you elicit in your reader, the more they will consume your content.
And they will read anything you write.
Most writers I know have a weird way of “talking.”
They use words like…
Analyze, balance, be conscious of, one does, one should call to mind, organize, logical, comprehend, understand, relate to, come to mind, and so on.
Only one problem here.
None of these words “fit in a wheelbarrow.”
What do I mean?
If you can’t see it in your mind, it doesn’t fit in a wheelbarrow.
Try to make an image of “analyze.”
How about “comprehend, logical, understand or organize.”
Can’t do it. Can you?
If you want to be great at content writing you need an emotional thesaurus.
Emotional words like…
– Wounded duck.
– Front-line trenches.
And so on.
Every one of those words conjures up a picture in your mind.
You can feel the DRAMA in each word.
It’s almost as if each word tells its own unique story.
They are immediate.
Full of drama.
And drama is what keeps readers hooked.
You’ve got to move people with your words.
If not, then your reader will “switch channels.”
Let’s take this a step further.
If you want a world-class mini-lesson in emotional writing look at lyrics of songs that have stood the test of time.
And they still move you after the 100th listen.
Annie’s song by John Denver is a great example…
You fill up my senses, like a night in a forest.
Like the mountains in springtime,
Like a walk in the rain.
Like a storm in the desert,
Like a sleepy blue ocean.
You fill up my senses, come fill me again.
He knows he’s in the emotional delivery business.
Every sentence is soaked in feeling words.
There are visual words.
“Like a night in a forest.”
“Like a storm in the desert,”
“Like a walk in the rain.”
He “carved” those words with the same precision as Michelangelo carved David from marble.
Want To Learn More About Using Emotional Words In Your Sales Copy?
This will help…
As books go, this is a classic and should remain by your side every time you write.
You will use it in one of two ways.
To inspire your writing, and to check up on yourself to make sure you’re building intrigue along the way.
Because people are curious creatures.
Like you are right now because you want to know the title of this book.
Here it is.
In it screenwriter and consultant Karl Iglesias says…
“It’s not about plot points.
It’s not about structure.
It’s not about character.
IT’S ABOUT EMOTION!”
Remember, as a copywriter YOU are in the emotional delivery business.
If we don’t say another word, knowing this will probably double your income this year.
As you write think in terms of scenes.
Each scene has a starting point, a middle point, and an ending point.
Then you get the transition from one scene to the next.
You can start a scene on a positive note and end on a negative.
Or start negative and end on a positive.
You can even start a scene on a negative and end on an even more negative scene.