Use the right emotional words and your chances of making a sale multiply. Emotional Words That Will Hook Your Readers and Make You Sales I still remember the doctor walking into the room and giving me the alarming news “It doesn’t look good I’m afraid. I think you’d better come over here and see this […]
Tag: copywriter
5 Non Copywriting Books Every Copywriter Should Own – Best Copywriting Books
In this post, copywriting partner Clive Cable and I make some surprising book recommendations – for would be copywriters. Most copywriting coaches will tell you invest in the best copywriting books. That you should read the classics on copywriting… Books like “How to write a good advertisement” by Victor Schwab. Or “Breakthrough Advertising” by Eugene […]