Why Ethical Salespeople Make The Best Sales Closers

Ethical salespeople are trustworthy, provide product accurate information, and show honest concern for their customers’ needs.

A “sell-at-all-costs” approach is not for them.

 ethical salespeople, ethical sales closers

Why Ethical salespeople Make Top Sales Closers

As an ethical salesperson and top sales closer, I help people make decisions that are good for them.

I rarely refer to myself as a salesperson. A more accurate job description would be assistant buyer.

I help people make decisions that are good for them.

Customers who buy from ethical salespeople come out ahead in the transaction. They are better off and happier. 

For a business to stay in business it must be sustainable and profitable.

But that is not the whole story!

First, the customer profits. (their life is enriched)

Only then can the company legitimately make a profit.

And thirdly, the person who made the sale, profits. (earns a commission / collects a salary)

I emphasise this because many salespeople believe that the only profit that matters, is the salesperson’s commission.

If you think like that, you are missing my point and cannot consider yourself an ethical salesperson.

You will never be a top closer, because today especially, people can smell fake.

Top-class sales closers are special people, when they are doing their job correctly you would not even be aware they are salespeople. Above all, top-class (in a league of their own) sales closers are ethical. Being ethical and trustworthy is the cornerstone of their sales strategy.

I could make this article a bit longer.

I could repeat what I have just said in various different ways, but I am not going to do that.

Even though I am told Google rank longer articles higher in their search results!

A Top Sales Closer:

1) Sells a product they believe 100% in themselves. They would buy the product they sell at the list price!

2) Believes in every transaction, the client got the best deal. They put the client first!

3) Is confident, but not cocky!

4) Have enthusiasm in abundance!

5) Builds long-term relationships with their clients.

The top sales closers are assistant buyers.

They help their clients make decisions that are good for them.

Why Ethical salespeople Make Top Sales Closers

Sales is not about selling anymore, but about building trust and educating.”

– Siva Devaki

For every sale, you miss because you’re too enthusiastic, you will miss a hundred because you’re not enthusiastic enough.

– Zig Ziglar

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.

– Warren Buffett

“Honor your calling. Everybody has one. Trust your heart and success will come to you.”
— Oprah Winfrey

If you don’t have integrity, you have nothing. You can’t buy it. You can have all the money in the world, but if you are not a moral and ethical person, you really have nothing.

– Henry Kravis

Ethics is knowing the difference between what you have a right to do and what is right to do.

– Potter Stewart

Selling is not about tricking anyone, it is about helping people to own products that make their life better.

– Barry Dunlop

Ethical salespeople understand that persuasion is not manipulation…

Persuasion is not manipulation.

Manipulation is coercion through force to get someone to do something that is not in their best interest.

Persuasion on the other hand is the art of getting people to make decisions that are in their best interest.


What the best sales closers taught me about selling online.

How to close more sales over the phone.