In a world driven by search engines, having Content Analytics Tools that measure how you perform is essential.
Publishing quality content is not just about answering search engine users’ questions. It is the most powerful tool a blogger/entrepreneur can use to increase both traffic and sales for their business. The challenge is that only 27% of B2B marketers effectively track content performance. That is the reason why having a suite of content analytics tools that measures your performance is essential.
Using a Content Analytics Tool allows you to:
- Understand how your readers engage with your content
- Promote your content strategy in accord with your audience’s expectations and your business model
- Improve your company image and boost revenue
- Generate meaningful business results and stand out from the crowd.
In other words, it allows you to keep an eye on how your content is performing, who’s visiting your website, and how you can best engage with your audience to make them come back again and again.
But where should you turn for getting meaningful content analytics?
In this article, we review 7 of our favorite Content Analytics Tools. These seven tools allow you to measure both the success of any published content and its distribution. Let’s start with…
The Best Content Analytics Tools For Content Strategy
By Featured Writer
Whether you get started on content marketing or you’ve been using the same strategy for a while, it never hurts to revise your content strategy and make it more strong and innovative.
According to the Content Marketing Institute, 80% of B2B marketers develop a content marketing strategy, but only 42% of them say that they are effective in their efforts. That’s why it’s important to manage all your content you’re producing from tone of voice and language to content creation and promotion. Your goals, your target audience, and your refocusing plans – everything that defines your content marketing success.
Tool #1 Acrolinx
Acrolinx is a great authoring and content optimization tool that gives you full control to align your content with your company’s voice, language, style, SEO, and other things. For example, you can make improvements based on its suggestions on how to change content according to your audience targeting.
Acrolinx also helps content marketers and companies with multiple writers reach a consistent content output and protect brands. The tool gives deep insight into content creation and performance, gives content comparisons, quality and improvement metrics, and trend analyses.
Track Your Conversion Rates
It’s not enough to monitor the rankings of your content, it’s also important to analyze your traffic and conversion optimization regularly. Your focus should be to evaluate the efficiency of your content in converting the readers into leads and customers.
Once you start monitoring the rate at which you are generating leads, you will have a competitive advantage. Always keep updating your content and keep finding more ways to get more conversions from it.
Tool #2 Finteza
Finteza makes conversion monitoring easy. It is one of our favorite Content Analytics Tools.
This tool enables you to set up any conversion goals based on any complicated on-click events or visited pages and provides insights into conversion rates and their total number based on which you can further optimize conversions.
You can create an unlimited number of goals, but make sure to name your events to easily detect them in the Finteza dashboard.
Once you build your event-based sales funnel, the tool will instantly visualize data and show a clear picture of your conversion rates by stages, including traffic sources and drops. You can monitor conversions not only by channels but also by keywords and separate ads.
Content Analytics Tool #3 Parse.ly
If you are looking for a simple and easy-to-use content analytics solution, you can try out Parse.ly. It doesn’t look as advanced as Finteza, but it shows real-time analytics of the articles that you publish for your website or your clients.
Whether understanding content performance, analyzing your traffic sources, or advising on social strategy, the tool serves as an all-in-one platform that can be used for different purposes, including great editorial and all business operations.
Monitor Your Website Analytics
Getting insights into your website analytics helps determine how search engines see your site, how users interact with it, what parts work and what ones require improvement.
Around 69% of marketers track unique visitors and unique pageviews to measure their content marketing success while less than half analyze the average amount of time users are spending on their site.
Here is what Judy Blackwell from Hasner Law says on the subject:
“Website analytics can provide valuable insight into how well your inbound strategies are performing. It’s something you should do regularly. Your website’s success is 90% information. Valuable data can help provide context and facts to so many unanswered questions”.
Content Analytic Tool #4 SE Ranking
To receive further insight into your website performance, use SE Ranking. It allows you to find out an incredible amount of information about any web page. This includes keywords used for paid ads, stats on organic and paid traffic, top pages in organic search, keyword rankings for your articles, content-related mistakes, and optimizing your content for search engines.
For example, you can also use SE Ranking for keyword planning and ranking, competitor research, and website audit.
Track Your Content Engagement
Measuring and improving your content’s engagement plays a crucial role in successful content marketing. It’s even the top priority for many B2B businesses.
Once you figure out what pieces of content are performing well and which ones aren’t, you can focus on the type of content that generates more leads. The more engaging your content, the better it will drive results. To do that, you need to focus on some key areas that can help you measure engagement in the right way.
Tool #5 BuzzSumo
Tools like BuzzSumo provide stats on the most popular content in your niche. It helps you identify trends, examine the best time to post, compare content engagement between domains and gives a list of the most powerful influencers to interact with. It also allows you to monitor backlinks from any web page. Using this information, allows you to increase the chances of creating more engaging and compelling content.
Tool #6 Clicky
Another sign that you should focus on to is how long visitors stay on your page, what actions they take when they visit, and where they’re located. With Clicky, you can view heatmaps in real-time, not just for particular audience segments, but for each visitor separately. You can even understand the behavior of users who abandon the cart at checkout.
Moreover, Clicky provides its customers with Twitter integration to easily monitor Twitter activities, including your website, keyword, account, or even URL. Along with that, you can get an unlimited history of tweets and summary activity reports by hashtags, users, sentiment, and links.
Keep an Eye on Your Social Media Activity
To maximize your content marketing campaign, you need to evaluate your every effort. Social media marketing is no exception. According to Wingify eCommerce Insights, 53% of customers tell others about their purchase decisions using Facebook.
Lesley Lorenz from Lorenz & Lorenz, LLP said:
If you can’t measure it, you can’t improve it. Depending on your social media objectives, you can keep track of certain social media measurements that are most important to your business. If your goal to increase brand awareness, number of impressions is the measurement to look at. If you’re trying to build a community, you should focus on engagement. If you want to increase traffic to your website, traffic and conversions are the most important.
One of the best ways to discover new ideas and options for improving your website’s content performance is to time to do a social media analysis regularly. This is one of the best ways to figure out what content is working and also to locate trending content.
Tool #7 Sprout Social
Tools like Sprout Social offers a wide range of data to help you improve the overall quality of your posts and streamline your team’s communications.
For example, this tool can measure content performance and engagement through Twitter, Instagram, Facebook, and LinkedIn, and compare your data against your competitors. Using its cross-channel social listening feature, you can get a qualitative and contextual analysis of keywords, topics, and hashtags.
Content Analytics Tools – The Bottom Line
Smart content marketing requires well-written, unique, and engaging content. But without accurate data that measures your top-performing pieces of content, your marketing efforts will never pay their way. These content analytics tools allow you to measure customer behavior across numerous channels, including your website and social platforms.
Use these seven tools to help you evaluate the impact of any published content and optimize your workflows for higher customer satisfaction, rewarding results, and higher engagement.
We have not mentioned it here, but there is of course an eighth tool that every blogger and marketeer should be familiar with: Google Analytics. Google Analytics is perhaps by far the most useful tool that we use on the Internet when it comes to tracking the progress of your website. Best of all Google Analytics provides you with a vast amount of information (and a load you probably won’t need), completely for free.
Take the time to understand content analytics and how it can help you increase your reach and engagement. It is one of the best time investments you can make as a blogger, marketeer, or business owner.
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Author Bio: Irina Weber is Brand Manager at SE Ranking. You can follow Irina on Twitter