A lot of us use indeed.com to recruit salespeople. I am a big fan. They have the traffic and in my experience, the quantity (if not the quality) of applicants. Speaking with colleagues, it appears others have mixed results. So I have decided to share the results of a recent campaign I ran for one […]
Positioning Yourself As a Thought Leader: 5 Simple Ways To Get Started
Do you ever think about the thought leaders in your niche. Have you ever considered how they got there? Expertise? Hard work? Luck? While these three elements do come into play, the number one reason these people have a great share of voice is that they worked out how to get noticed for the right […]
Why Ethical Salespeople Make The Best Sales Closers
Ethical salespeople are trustworthy, provide product accurate information, and show honest concern for their customers’ needs. A “sell-at-all-costs” approach is not for them. Why Ethical salespeople Make Top Sales Closers As an ethical salesperson and top sales closer, I help people make decisions that are good for them. I rarely refer to myself as […]
About Page Ideas For The Bashful Business Owner
It surprises people when I say… Many small business owners and founders like to keep a low profile. That is counterintuitive, but it does explain why About Pages are often overlooked or neglected. I mean, most entrepreneurs and business people like to show off and that is usually the case. But a lot like to […]
Emotional Words That Will Hook Your Readers and Make You Sales
Use the right emotional words and your chances of making a sale multiply. Emotional Words That Will Hook Your Readers and Make You Sales I still remember the doctor walking into the room and giving me the alarming news “It doesn’t look good I’m afraid. I think you’d better come over here and see this […]
A Convincing Offer – How a spelling mistake increased response by 300%
This is the fourth (and final) post in a short series of posts on how to be a better copywriter from my good friend and colleague Clive Cable. This time, Clive focuses on creating a convincing offer. How To Create A Convincing Offer. Creating a convincing offer takes time, effort, and often sacrifice. But most […]
Why Your Product Name and Slogan Matters – Copywriting Tips
In this, the third of a short series of posts on how to be a better copywriter from my good friend and colleague Clive Cable focuses on product naming and product slogans. Or as Clive likes to put it… The Name Game. Why Your Product Name and Slogan Matters Years ago, I remember an advert […]
How To Create Product Personality – Copywriter Tips
This is the second in a short series of posts on how to be a better copywriter from my good friend and colleague Clive Cable. In this 2nd post, Clive focuses on Product Personality. What it means and how to make it work for you. The Copywriter and Product Personality By Clive Cable Not many […]
How To Be A Better Copywriter – The Carrot and Stick
I’m pleased to introduce a short series of posts on how to be a better copywriter from my good friend and colleague Clive Cable. In this first post, Clive focuses on the Carrot and The Stick. What does it mean and does it work? How To Be A Better Copywriter You’ve heard of the carrot […]
Monday Morning Motivation, A Positive Start To Monday Mornings
It has been said that a better life starts with better Monday mornings. Or something to that effect. Monday Morning Motivation, A Positive Start To Monday Mornings It’s a New Monday, New Week, New Goals, New Attitude. You Can Do it! Monday morning reminds us how important it is to choose a job you love. […]